Now a days the start ups are been only on profit and innovative motive. It is nice up to an extent until your path is not hit by rough road. A new report given by leading software major IBM said that the investors stepped back to invest in startups because of failure in profit in first 5 years. This is because the start ups are not thinking about the societal problems but focusing only on common needs. This make investors to feel fear to invest. The start up founders should focus on education , health care, energy alternative resources.. those which are very needed by whole world and which is evergreen all the way. So please focus on the societal problems, innovation is important but without customers it is no use.